The Literary Digest was a weekly American magazine published by the Funk & Wagnalls Company of New York. It began in 1890, and by mid 1937 it was evidently stumbling, for in February 1938 it folded. One of its editors in the 1930s had responsibility for a filler column called “What’s the Name, Please?” This editor, Charles Earle Funk, wrote to various prominent or up-and-coming people with names that could be easily mispronounced, asking them how their name should be pronounced. A number of the responses appeared in issues of The Literary Digest, and the column was reportedly popular. Funk decided to make a book of the responses, including names which were yet expected to appear in the future issues of The Literary Digest. The book was titled What’s the Name, Please? A Guide to the Correct Pronunciation of Current Prominent Names, published by Funk & Wagnalls Company in May 1936. A second printing came out in June, but the overall sales were evidently small, for the book is rare today.
A number of writers of fantasy with easily mispronounced names appear in the book. (I do not know if their notes ever appeared in The Literary Digest.) Here are the entries for James Branch Cabell, Lord Dunsany, Arthur Machen, John Cowper Powys, and J.R.R. Tolkien.
I've written about the pronunciation of Cabell previously on this blog, here.
Here's is Lady Dunsany's reply:
Arthur Machen's entry (which crosses over two pages) also includes notes on the American J. Gresham Machen, who had a different pronunciation of his last name:
